What you'll learn
How to leverage podcasting as a strategic business development tool
Techniques to create a podcast format that showcases your expertise
Ways to efficiently produce quality audio content without expensive equipment
Strategies to distribute your podcast to reach your target audience
Meet the speaker
Paul Ince
LikeMind Media
Paul Ince is a content marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. He speaks frequently on the subject of how to improve the way organisations connect the content they want to create to the different journeys their customers go on.
What's Covered?
The strategic business case for podcasting versus other content formats End-to-end podcast production workflow from planning to promotion Purpose definition and goal alignment techniques for podcast success Format selection and structure options that suit your specific needs Naming strategies that improve discoverability and brand alignment Production essentials including recording, editing, and equipment basics Hosting platform comparison and distribution channel strategies Artwork creation, promotion tactics, and marketing approaches
Who's it for?
Business owners, marketers, and content creators interested in expanding into audio content. Perfect for those who recognise podcasting's potential but need a clear roadmap to move from idea to execution without getting bogged down in technical complexities.
Ready to launch your podcast journey? Click here to start now!
Join us to cut through the complexity of podcasting and discover how your business can quickly develop and launch a podcast that builds audience connection, demonstrates your expertise, and opens new opportunities for growth.
£20.00